Wednesday 26 December 2012

HARNESSING THE YORUBA CULTURAL HERITAGE FOR NATIONAL DEVELOPMENT




                                  Siyan Oyeweso
Introduction

The theme for this lecture ‘Harnessing the Yoruba Cultural Heritage for National Development’ is highly topical considering the richness of the Yoruba cultural heritage and its economic potentials which have not been adequately harnessed for the socio-economic and political development of Yorubaland in particular and Nigerian national development in general. The analysis of the ways by which the Yoruba rich cultural heritage can be harnessed for national development is my main objective in this lecture. It is my hope that this would be a worthwhile experience for all of us.
 I do not intend to go into detailed conceptual definitions of culture and national development in this lecture. However, it is important to give concise but succinct descriptions of these terms which are central to the subject of this lecture. According to the United Nations Educational, Scientific and Cultural Organisation (UNESCO), culture is the whole complex of distinctive, spiritual, material, intellectual and emotional features that characterise a society or social group. It is the totality of the way of life evolved by a people in their attempt to meet the challenges of living in their environment which gives order and meaning to their social, political, economic, aesthetic and religious norms and modes of organisation thus distinguishing a people from their neighbours. A people’s culture is the universe that incorporates the essence of life expressed in their beliefs, customs, songs, dances, dress, food, stories and so on and the preservation of any peoples’ culture has always been central to their very existence and survival. On the other hand, development simply denotes growth, improvement or advancement. According to Professor Babawale, development must involve two basic processes. The first has to do with improving and refining that which is already in existence and adapting it to contemporary requirements.  The second process involves finding solutions to new problems or new forms of solutions to old problems. Premised on these basic processes, we take national development to mean significant advancement and improvement in the quality of life and standard of living of people of a particular nation.
Having briefly conceptualised culture and national development, the question may be asked: How could culture or cultural heritage be harnessed for national development? This is the question to which this lecture wants to provide answers with special focus on the Yoruba people. The paper is divided into five major parts. The first part is the introduction while the second part gives a historical background to the Yoruba cultures and traditions. The third part examines how the Yoruba have contributed to national development over the years. The fourth part outlines ways by which Yoruba cultural heritage can be harnessed for national development. The last part concludes the paper.
Origin of Yoruba Cultural Heritage: A Background Analysis of Yoruba Homeland and History

As we are sharing ideas on “Harnessing the Yoruba Cultural Heritage for National Development”, it is necessary that I start with some discussion on the people we are talking about. The Yoruba are one of the most prominent ethnic groups in West Africa. The Yoruba country spreads a vast territory from the present Edo State of Nigeria, across the Republic of Benin and Togo. Some Yoruba groups are also found in such places as Sierra Leone, Gambia, Ghana, Mali, Burkina Faso, and across the Atlantic, as far as the Caribbean, and the Americas especially in Brazil, Cuba and even Argentina. According to estimations, Yoruba have a population of over forty million people worldwide. They are made up of a number of sub-ethnic groups. In Nigeria, these include the Ife, Oyo, Ibarapa, Ijesa, Igbomina, Egba, Egbado, Awori, Egun, Ijebu, Ekiti, Ilaje, Ikale, Owo, Akoko, Ondo, Yagba, etc. In Benin and Togo, we have the Ife, Isa, Idaisa, Ajase, Ketu, Sabe and “Anago” as the major Yoruba sub-ethnic groups. In Brazil and Cuba the major Yoruba sub-group are known as Nago and Lucumi respectively. The Yoruba speak a standard Yoruba language that is mutually intelligible to all the sub-groups. This is despite the fact that the Yoruba language has many dialectal variants peculiar to the various Yoruba sub-groups.
The historical consciousness of the Yoruba started at Ile-Ife, the cradle of the Yoruba race and civilization. The Yoruba claim descent from Oduduwa, a deified personality and the acclaimed progenitor of the Yoruba people. Based on linguistic evidence it is now clear that the Yoruba emerged as a distinct language group from the Kwa group between about 2,000 BC and 1,000 BC from the Niger-Benue confluence area. Ile-Ife was obviously the first Yoruba settlement to become prominent soon after the people acquired distinctiveness and self-awareness as a separate language group. Thus, oral traditions point to Ile-Ife as the spiritual and ancestral home of the Yoruba. From Ile-Ife, they dispersed into different directions led by the siblings of Oduduwa to found new kingdoms, which more or less constitute the present Yoruba sub-groups.
It seems that the period of the emergence of the Yoruba as a distinct people coincided with the late Stone Age in West African history. The Yoruba must have started out as fruit gatherers in an area where varieties of wide edible fruit existed in abundance. Eventually, the Yoruba people had the knowledge of agriculture. The domestication of yam took place as far back as 3,000 BC; and that of sorghum or guinea corn about 1,500 BC. Probably because of ecology, pastoral farming was not developed. The Yoruba were interested in arable farming and this formed the strongest base of their agricultural economy.
Following the development of agriculture, the process of state formation began in Yorubaland with the emergence of village settlements. Before the 19th century, the Yoruba lived for many years in separate autonomous kingdoms. In the central region, there was a handful of centralized states, notably Oyo, Owu, Ijebu, Ketu, Sabe, Ife, Ijesha, Ondo, and Owo with Oyo being the most powerful until its eventual collapse during the 19th century. In other areas, political units tended to be smaller as among the Akoko, Kabba, Ikale and Ilaje. The early phases of the foundations of these settlements are presented as the golden age when committed political and military leaders emerged to establish territories or expand existing frontiers. Most of the mythical heroes, such as Oduduwa, Oranyan, Lagelu, Lisabi and Owaluse emerged during this phase.
It should be stated that these settlements did not emerge at the same time throughout Yorubaland. The village settlements formed the nuclei of larger states. The process that this transformation took was one of evolution spanning centuries. As a matter of fact, the Yoruba kingdoms and the system of government were the climax of social relationships and constitutional arrangements that evolved over time. Evidence from the Ikedu traditions, as analysed by Akinjogbin, reveals that Oduduwa seized power from Obatala sometime between the 8th and 10th centuries AD.
Oduduwa thereafter founded an enduring dynasty, provided dynamic leadership and revitalized the Ife kingdom. In fact, his career revolutionized political developments in Yorubaland because emergent centralized states in Yorubaland took a cue from Ife and developed in many parts of Yorubaland. Prominent among these were Owu, Ketu, Ijesha, Ekiti, Owo, Ondo and Oyo kingdoms. Most importantly Oyo Empire became the largest and most militarily powerful in the 17th and 18th centuries. The all-embracing and pervasive influence of Oduduwa over these kingdoms especially at their formative stages secured for Oduduwa his unparalleled reputation in Yoruba history and historiography.
The fall of Oyo and the attendant military and political crises that plagued Yorubaland in the 19th century affected the fortunes of many of these kingdoms. While some prominent states disintegrated like Ijaye and Owu, some new ones were founded like Abeokuta and Ibadan. Some others had to be structurally re-adjusted like Ife and Oyo. Despite the century long disturbances and turbulence, the basic culture and civilization which the Yoruba have built, endured and in fact political, economic, religious and intellectual development were promoted. The Yoruba developed a highly sophisticated system of government with effective checks and balances, which was spiced with a high level of gender consciousness. The Yoruba traditional system of government is indeed one of the oldest forms of democracy in the world.
It is practically impossible and even unnecessary to give a detailed analysis of Yoruba cultural history here. However, it must be emphasised that the Yoruba have unique and rich cultures and civilizations which have remained resilient to any foreign cultural domination in spite of Yoruba contact with the Europeans.
Having gone this far, it is important to briefly discuss how the Yoruba people have utilised their rich cultural heritage to impact the Nigerian state positively in various walks of life in the past.
Yoruba’s Role in Nation Building: A Historical Analysis
            In all walks of life, the Yoruba people have utilised their rich cultural heritage to contribute greatly to national development in Nigeria. They are pioneers in all fields of human endeavours in Nigeria. The fact that colonialism grouped the Yoruba together with other ethnic groups made them realize that they had to share a wider and common identity with other Nigerian ethnic groups. The Yoruba interacted politically, militarily, economically, socially and culturally with the Hausa, Nupe, Edo, Borgu, etc. for centuries before the colonial period. The early arrival of European missionaries to Yorubaland in the 1840s, ahead of any other Nigerian group brought along with it the social force that set in motion the systematic pioneering role of the Yoruba man in virtually all spheres of national life. Consequently, the Yoruba have the distinction of producing the first European trained medical doctor, Dr Nathaniel King (1847-1884) from Abeokuta, and the first lawyer, Mr Sapara Williams (1855-1915), from Igbara-Oke. This claim is without prejudice to the fact that one Nash Hamilton Williams, a Sierra Leonean was the first black lawyer to establish private practice in Lagos as far back as 1881 while Sapara Williams started his law chambers in 1888.
Between 1876 and 1920 a period of 44 years, only 18 African doctors were trained for Nigeria by British Universities and medical institutions. Most remarkably, 16 out of these 18 doctors were indisputably Yoruba. The Christian Missionary Society (CMS) commenced evangelistic work among the Yoruba in 1845. Within 85 years they had produced six indigenous bishops, including the famous Samuel Ajayi Crowther. Such a record is unparalleled in modern Africa. A revolutionary move was made in 1830 with the attempts to reduce Yoruba language to writing and between 1830 and 1875 the main features of Yoruba orthography were fashioned out. Bishop Ajayi Crowther, the first African Bishop, played a prominent role in this venture. There were also other Yoruba men such as Rev. Thomas King, the prolific translator of the Bible and Church Hymnals, and T.B. Macaulay the first African Principal of CMS Grammar School, Bariga, Lagos. These men were particularly active in translating into Yoruba, the Holy Bible, the Hymnal Companion and the Book of Common Prayers. Mention must also be made of the gigantic efforts of Reverend Samuel Johnson who as early as 1895 had completed his History of the Yorubas, a book that provides ample details on the culture, history and civilization of the Yoruba.
This relatively early contact with Christian missionaries and Western education partly gave the Yoruba a head start among other Nigerian ethnic groups. But the richness dynamism and resilience of Yoruba culture also helped to a large extent in this regard. In the sphere of religion, the cosmology of the Yoruba must have influenced the vibrant interaction between the “new” Christian religion and the “old” traditional way of worship. By identifying some of the local religious practices with practices in the new faith, a sense of continuity is established in the mind of the convert, and he sees more reality in the new faith. For instance, it is important to state that the Reformed Ogboni Fraternity (ROF) which derived its inspiration from the traditional Yoruba Ogboni cult has been serving as a potent instrument for religious and social harmony as well as national integration. Apart from the Yoruba members, the Newbreed Magazine of April 5, 1993, p.31 listed the kingpins of the Reformed Ogboni Fraternity which included 6 leading traditional rulers from the North, 2 former heads of state from the North, 12 Easterners including a former president and a vice president and two traditional rulers among other numerous members that cut across the various ethnic groups in the country.  According to Sir Adetokunbo Ademola, the first indigenous Chief Justice of Nigeria, the ROF was infused with distinct principles, all in the context of cultural nationalism and national unity.
It is important to state that various other aspects of Yoruba religious life diffused outside Yorubaland both within and outside the country. Among other ethnic groups for instance, the Egungun cult is found among the Nupe where it is known as Egwu and in western Igboland it is called Egwugwu. Apart from the Egungun cult, Yoruba's Ifa divination diffused to Northern Igboland where it is known as Afa. Ifa is also prominent in Igala, in fact it features prominently in their traditions of origin.  Thus, evidence of Yoruba religious practices is in those places West and South of the Niger wherever the Yoruba had a vibrant interaction with their neighbours. Implicit in this development is the ease with which national unity could be forged if these unifying cultural strands are carefully studied and emphasized.
In Southern Nigeria, it appears the Yoruba are the only group who have a complete, ancient and original costume of local origin and design. In fact according to Mr. Kanu Offonry in the 1947 edition of West African Review, what later constituted the national dresses of the other tribes of Nigeria were a mere modification of the Yoruba style of dress. Mr. Increase Coker sums it up in Daily Service of October 19, 1955, in the following words: "… yes we are developing a national costume. What used to be an exclusively Yoruba tribal costume is developing in popularity and usage into a Nigerian national costume.”
            In the area of mathematics and philosophy, Yoruba intellectual activities deserve mention. In mathematics, the Yoruba adopted base 20 in their arithmetical calculations. Professor A. Longe in his inaugural lecture titled “Ifa Divination and Computer Science” indicates the depth of Yoruba intellectual life in the realm of mathematics and philosophy.
Ifa divination, an ancient Yoruba knowledge system reveals to us the coherence, logicality, precision and profoundity of thoughts, philosophy, mathematics and computer science as known and practised by the Yoruba before the 11th century A.D.

Professor Idowu Odeyemi has described Ifa as the greatest unwritten Holy Book on earth, a perennial fountain of esoteric knowledge from which all prophets derive their inspiration. To him Science, especially computer science is 'Ifa compatible'. The computer like Ifa is based on the binary system.
As mentioned earlier, the early contact of the Yoruba with Western education and Western civilization made it possible for them to produce the first set of educated elite, the first set of commercial magnates and the first set of politicians in modern Nigeria. The Yoruba were in the forefront of the nationalist struggle to achieve independence for Nigeria. They joined forces with other ethnic groups to prosecute the struggles against colonialism. The earliest pressure groups cum political parties in Nigeria were organised by the Yoruba. The first of these groups was the Peoples Union formed by Thomas Randle (1855-1928) and Orisadipe Obasa (1863-1941). The party became prominent during the famous Water Rate Agitation and the proposed Land Tenure Law for Southern Nigeria in 1912. Herbert Macaulay, a descendant of Samuel Ajayi Crowther, the first Nigerian civil engineer, formed the Nigerian National Democratic Party in 1923. Macaulay’s NNDP could be described as the first national political party in Nigeria. Samuel Akinsanya, H.O Davies and Obafemi Awolowo were very active and played leading roles in the formation of the Nigerian Youth Movement in 1934. In 1945, Chief Obafemi Awolowo founded the Egbe Omo Oduduwa in London. The emergence of the Egbe represents the first serious and far-reaching attempt to foster the idea of Yoruba nationalism in the 20th century. The Egbe promoted the study of Yoruba language, history and culture and advocated a virile united Yoruba nation within the framework of a larger Nigerian state47. Thus, the Egbe stimulated the idea of cultural renaissance among the Yoruba, which was one of the vital aspects of reaction against colonial rule. In the words of Atanda, “… the solidarity built up by the Yoruba not only helped them to effectively participate in displacing their colonial masters, it also helped them to play a strong and useful role in the political structure of the emergent Nigerian nation.”
As soon as political parties became more ethnic based in Nigeria, the Yoruba founded the Action Group in 1951 to rival the Igbo dominated National Council of Nigerian Citizens (NCNC), and the Hausa-Fulani controlled Northern Peoples Congress (NPC). The government of Chief Awolowo and his party, the Action Group, transformed the Yoruba homeland and led other regions in Nigeria in developmental projects during the 1950s and early 1960s. Historical landmarks like the free education programme, first television station in Africa, Liberty Stadium, Cocoa House, and other physical infrastructures like roads, hospitals, where free services were provided for people under the age of 18 years, and agricultural projects, to mention but a few were recorded. It was not surprising therefore, that other regions tried to emulate the Western region’s example.
The launching of the free Universal Primary Education (UPE) in 1955 by Chief Obafemi Awolowo revolutionized educational development not only in Western Nigeria but in the country as a whole. Undoubtedly, it was the boldest and perhaps the most unprecedented ambitious educational scheme in Black Africa. The UPE programme saw education as the most powerful tool for fighting two deadly enemies: ignorance and superstition. It demonstrated the commitment of the Action Group government to the development of its citizens and its effects were far-reaching even up to this day.
The contributions and pioneering role of the Yoruba in Nigeria’s quest for socio-economic development deserve mention. In fact, Captain Davies Josiah Crowther, Candida Da Rocha, Richard Blaize and many others distinguished themselves in business in the 19th and 20th centuries. Richard Blaize's business became so large that it ranked as one of the most important concerns in West Africa. In 1896, Governor Carter reported that Blaize was the wealthiest man in Nigeria with his financial resources estimated at 150,000 pounds. Incidentally, Blaize's daughter Olajumoke who later married Dr. Obasa was one of the earliest pioneers of motor transport business in Nigeria. She introduced the Anfani Bus Service in Lagos in 1913. Equally, Da Rocha was so rich that the corrupted version of his name, Darosa, became synonymous with wealth and comfort, and sometimes, with profligacy.
A look at the list of the 15 leading businessmen and women in Nigeria between 1920 and 1980 reveals that 9 are from the Yoruba stock, 3 Igbo, 2 from Edo-Delta, and one Hausa-Fulani. Chief Adeola Odutola was perhaps the most well known and pioneer industrialist in Nigeria. He was the first industrialist to establish factories in all regions of the federation. He was also the first to oppose the domineering influence of European and Lebanese firms and warned that Nigerian businessmen should not stand idly by and see their resources being taken away by the Lebanese with the aid of British firms. J.K Ladipo launched a food processing company in 1939 and Samuel Fawehinmi started a modern furniture factory in 1948.
The pioneer and first motor dealer in Nigeria was W.A Dawodu (1879-1930). He was the first person to import motor vehicles into Nigeria and was sole agent for Ford cars and Humber cycles. He also built up motor bodies, did conversions and built rickshaws at his factory in Lagos. By 1920 he was employing 250 workers and had a branch at Oshogbo. Of the first four Nigerian to be associated with foreign construction companies, three were Yoruba. They are Sir Mobolaji Bank Anthony (Borino Prono) Chief M.A Aboderin (Strabag) and Chief Akin Deko (Soleh Boneh). Sir Philip Ojukwu (Costain) was the only non-Yoruba. Lawyers who joined the boards of oil companies in the early '60s included such Yoruba men as Chief Chris Ogunbanjo (Philips, 1960) Chief H.O Davies (Total, 1961) and Chief Bayo Kuku (Mobil, 1964). Three distinguished Yorubamen, Dr. Akinola Maja, T.A Doherty and H.A Subair floated the first indigenous bank in Nigeria in 1933, the National Bank of Nigeria. The Bank then was small, but nonetheless it was a significant source of funds for indigenous entrepreneurs especially those engaged in commodity exports in the 1950s and 1960s.
In the field of science and technology, the Yoruba man is not found wanting. Professor G.A. Makanjuola invented the yam pounder, Professor A. Olubunmo was the first professor of Mathematics in Nigeria and Professor D.F. Ojo was the first professor of Atomic Physics in Africa. Dr. S.L. Manuwa was the first Nigerian to become the Chief Medical Adviser to the federal government of Nigeria from 1954-1959. It has to be stated even though briefly, that in the military sphere, the Yoruba have made an indelible mark. Sodeke, Ogedengbe, Aduloju, Bashorun Oluyole, etc. distinguished themselves as brilliant military tacticians and charismatic leaders in the 19th century. Professor J.F. Ade-Ajayi has done extensive studies on the role of professional warriors in 19th century Yoruba politics. Lt. Col. Adekunle Fajuyi displayed an unparalleled valour by choosing to die with his guest, the head of state, General Ironsi. Generals Benjamin Adekunle, Olusegun Obasanjo and James Oluleye and Alani Akinrinade, played decisive roles in bringing an end to the Nigerian civil war. Olusegun Obasanjo is reputed to be the first African military ruler to voluntarily relinquish power to a democratically elected government in 1979.
In the fight against the military and the enthronement of democracy in Nigeria, Yoruba were at the forefront. M.K.O. Abiola and his wife, Kudirat, paid the ultimate price of death in order to plant democracy in this country. Several Yoruba people fought Abacha and the military to as stand still until the death of the short man in Aso Rock in 1998. The names of people like Abraham Adesanya, Wole Soyinka, Gani Fawehinmi, Beko Ransome-Kuti, General Alani Akinrinade, Olabiyi Durojaye, Bola Tinubu and other NADECO chiefs would never be forgotten in Nigerian history. General Alani Akinrinade, a retired military General, was particularly outstanding in the fight for democratic enthronement in Nigeria apart from his meritorious military service to the nation. He contributed immensely to the development of the Nigerian nation through a rare combination of military professionalism and political wisdom. He took active part in the war to prevent the balkanization of Nigeria between 1967 and 1970 when he was in his late 20s. After he had reached the apex of his career as Chief of Army Staff and Chief of Defense Staff under President Shehu Shagari, General Akinrinade took part in military rule when it appeared to be popular in the country, acting as minister of agriculture, industry, and transport under the military dictatorship of General Ibrahim Babangida. His contributions to political thought and pro-democracy activism in his post-military years cannot be overestimated.
Not minding his military background, General Akinrinade stepped boldly into the arena of struggle for democracy and federalism in the country. General Akinrinade has openly canvassed for re-structuring of the country with a view to restoring true federalism that he earned the stigma of NADECO General. He joined forces with civilians to resist the annulment of the June 12, 1993 election. Although his clear opposition to the annulment of Abiola’s electoral victory forced him into exile, first in England and later in the United States, he stood his ground and took active part at the barricades in London and Washington on the side of Nigerian professionals and students to convince Europeans and Americans that no system of government other than democracy was needed in Nigeria. One enduring aspect of Jagunmolu Akinrinade’s role in the pro-democracy movement is his insistence that Nigeria’s unity can derive only from true federalism.
On the other hand, General Emmanuel Abisoye has played a leading role in the history of Nigeria. In 1976, he headed the military tribunal that tried and convicted plotters of the abortive coup that claimed the life of then Head of State, General Murtala Muhammed on February 13, 1976. Major General Emmanuel Abisoye (rtd) was later made Federal Commissioner (Minister) for Health during the military regime of then General Olusegun Obasanjo. When the military handed over power to civilians in 1979, he, like many other generals of that period like Alani Akinrinade, T. Y. Danjuma, etc retired. In 1986, after the Ahmadu Bello University, Zaria students’ riot that later spread to various campuses nationwide, Abisoye was called upon to head the panel that investigated the circumstances that led to the riots. To the utmost surprise of the people, particularly those who were trying to cover up the root causes of the riots, retired General Emmanuel Abisoye, a member of the ruling class, had the courage to tell President Babangida when he was submitting his panel's report in 1986 that part of the cause of the student crisis emanated from the fright, confusion, grievances and deep fear and uncertainty which engulfed the campuses because of the lack of job opportunities after graduation. He therefore urged the government to make adequate plan for the future of the youth through provision of jobs and opportunities. This is a reflection of the Yoruba culture of being frank and truthful to people irrespective of their status in the society.
These are just a few of the monumental landmarks of the Yoruba people towards the socio-economic and political development of Nigeria. All these achievements are rooted in Yoruba cultures of excellence, hard work, dedication, determination, sincerity, frankness, truthfulness, ingenuity, industry, and resourcefulness. This is the main reason why Yoruba people are the engine of growth of the development of this great country. They are at the fore front of the various sectors of the national economy such as health, education, agriculture and so on.
Harnessing Yoruba Cultural Heritage for National Development:                                                           Requirements and Modalities

So far, we have tried to show that the Yoruba are heirs to an ancient, rich and cultured civilization. This culture is known for its artistic triumphs, extraordinary oral literature, complex pantheon of gods and an urban lifestyle. The Yoruba possessed famous traditions of art, precisely because they had productive economies and vibrant commercial systems, which allowed artists and craft workers freedom from scarcity and provided access to metals, woods and clay sculpture. The Yoruba have also created sophisticated institutions of government. The Yoruba cultural impact is so great not only in Nigeria but also in modern Brazil, Cuba and the Americas where their religion and culture have remained pervasive. This remarkable cultural triumph makes the Yoruba experience one of the most fascinating subjects of historical study in the world.
This rich history has placed a significant onus on the Yoruba people and their leaders in the contemporary society given particularly the developmental challenges confronting the Nigerian nation. Over the past several decades since attainment of independence, Nigerians have sought to build virile, strong and economically prosperous and developed country. However, the efforts at development have been complicated by the country’s tremendous poverty and uneven distribution of resources. In order to solve these problems, the people at the helms of the country’s affairs have been looking outward to the international development partners for solutions in form of financial assistance. This has not helped the situation in any way but has only compounded our problems. It must be stated here that the developed countries of the West do not want our development because our development is a problem for them. If this is so, then, how do we achieve our development without looking up to advanced countries for loans.
With the rich Yoruba cultural heritage, they have tremendous opportunities ahead of other Nigerian peoples to explore their cultural heritage for income generation and translate the generated income into infrastructural facilities through their manpower resources. This would result in several developmental strides that would bring about not only economic growth but also economic development measurable by high living standard among the citizens and alleviation of poverty. What do we do and how and where do we begin? There are three categories of things we need to do in order to achieve this laudable objective. These are cultural protection, rejuvenation and revolution in the face of globalisation; cultural renewal and investments; and cultural promotion for income generation, wealth acquisition and sustainable development.
Indeed, the world is now a global village as a result of the powerful influence of information and communication technology (ICT) which is powering the new globalisation. In spite of the benefits associated with the new globalisation and ICT, it must be established that much of what is being bandied around is not modernisation in the real sense of the word, but more of Westernisation which tends to degrade our cultural values and make them look barbaric and uncivilised. Today, Yoruba music, visual arts, customs, rituals, names, dance, modes of dressing, food culture etc are being relegated to the background by Yoruba people to the adoption of foreign, particularly Western music, visual arts, names and so on. This is why I have said there is a need for cultural protection, rejuvenation and revolution in the face of Westernisation stylishly called modernisation.
  There is a critical need to find solutions to problems of cultural destitution and destruction in the name of modernisation. The first and most important solution is to protect, cherish and nurture our cultural heritage through the pursuit of sustainable development policies that will marry culture and development. This is because any development that destroys our culture is counter-productive and so is any culture that does not allow for development. Do I need to remind you that the graduation of the Asian Tigers, particularly China, from underdeveloped countries to developed countries was culture-driven. The root of Chinese development success was in the 1965-1968 cultural revolution that was meant to restore the cultural principles of the Chinese people and revolutionise political opinion and behaviour. Today, China is one of the strongest economies in the world courtesy of its development efforts driven by cultural rejuvenation and revolution. My argument here is that the foundation of our efforts at development must be the rejuvenation, protection and appreciation of our cultural heritage which will be the bedrock of selling it to outsiders. If we do not appreciate our own cultural values, there is no way we can harness it for our development. In simpler terms, our starting point is that we must be proud of our cultural heritage.
Furthermore, in finding solutions to problems of cultural destitution and destruction, there are other things that must be carried out. One of these is that our indigenous languages must be promoted in all facets of our life. It is sad to see many Yoruba families where their grown up children cannot speak Yoruba language correctly but a two-year old child speaks good English. This would not take us to any where as we cannot develop by embracing other people’s culture. We must therefore encourage the speaking of our indigenous language and dialects even in our school environment. This does not prevent our students from doing well in examinations on English Language. There is even the need to teach our pupils in elementary schools in the mother tongues in order to effectively understand the message of the lessons. Similarly, efforts must be made to incorporate Nigerian arts and culture in our school curricula from the elementary schools to tertiary institutions. All these would go a long way in creating a new cultural reorientation for our young ones and aid in our efforts at achieving sustainable development using our cultural heritage.
Having achieved cultural protection, rejuvenation and appreciation, we can move to the second stage of the process of harnessing culture for development which is cultural renewal and investments. In order to position our cultural heritage for development, there is a need for packaging to attract foreign and local tourists. This can only be done through huge investments in our cultural heritage because the management and packaging of cultural assets require a lot of funds. This would include making these cultural sites accessible through construction of roads, and making them comfortable through the provision of basic infrastructures like electricity, portable water, communication facilities and decent accommodation in the local communities where these sites are located. We must also ensure that during the packaging, the natural habitat and ecosystem of our cultural heritage sites (i.e. material culture) are preserved and retained. Once the packaging is achieved without destroying the intrinsic features of the cultures, we can then move forward to the next line of action which is cultural promotion for income generation, wealth acquisition and sustainable development.
In harnessing our cultural heritage for development, our cultural heritage sites must be developed for tourist attractions from within and outside the country. Without mincing words, it could be categorically stated that tourism industry has established itself as a prime national revenue earner in several developed and developing countries of the world. More significantly, the Yoruba in diaspora particularly the Nago and Lucumi in Brazil and Cuba respectively have used Yoruba cultures to attain enviable socio-economic standard in Latin America and the Caribbeans. Why can’t we achieve such feat in Yorubaland with our abundant material and non material cultural heritage in their original forms?
At this point, I think I will try to mention some specific cultural heritage and sites in Yorubaland which can be further developed to attract tourists and therefore generate income and wealth for the development of Yorubaland. The first and perhaps the most important in this regard is our numerous cultural festivals such Olojo festival that we are celebrating today, Osun Osogbo festival, Gelede festival and other Egungun festivals in other parts of Yorubaland as well as other traditional festivals among the Yoruba. Others include our numerous age long shrines and groves, extraordinary oral literature like praise poems and panegyrics, artistic excellence, complex pantheon of gods, and so on. In other words, we must strive to maximise economic opportunities of our cultural artifacts and festivals for our development. All these can be developed to meeting international tourist standard and thus yield enormous foreign earnings to our governments at various levels.
Significantly, in the long run, this would have a great economic impact on the development efforts of Yorubaland. In the first instance, there would be a stimulation of rural development since most of the tourist attraction areas are located in the rural areas. Second, it would also lead to drastic reduction in rural-urban migration and human congestion in the urban centres which is one of the major economic problems of the contemporary Nigerian state because of employment opportunities and income generation that will be opened up for rural dwellers. In general terms, the development of our rich cultural heritage as internationally recognised tourist attraction centres would boost our economies, improve the living standard of the people and thus expedite our development.
Conclusion
At this moment, my position on how to harness our cultural heritage for development should be very clear to my distinguished audience. It is simply that, since all theories of development have failed to work for us and foreign loans have compounded our indebtedness, we should look inward for our development drives. My major thesis in our inward-looking development drive is tourism through cultural heritage promotion.  I have identified some of what we must do and how to do them in order to achieve development through tourism powered by promotion of cultures and traditions. As I have argued, when this is achieved, it would definitely impact positively on income generation, job creation and improvement of living standard of the people. It must be emphasised that the major index of development is high living standard of the people. My argument here is that in our cultural heritage promotion lies the success of our development efforts. Let me end this lecture by the dictum: “Culture never dies, tradition lives on”.

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